Who we are
Welcome to Land Alive. We’re part of Pasture Promise CIC, a not-for-profit company dedicated to promoting climate-friendly farming. Our aim is to kick out the pesticides and bring nature back to the countryside. After more than four decades, it’s clear our chemical methods are damaging the land and our planet. We’ll all be a lot better off if we put nature at the heart of food production just as British farmers have done for centuries.
When I left Bangor uni back in the late 1960s, Britain was still a land of sustainable mixed farms. For a few years I worked on some of them. Then in the early 70s I joined Farmers Weekly as a reporter. Over the next 25 years I witnessed the relentless advance of factory farming and the collapse of the traditional mixed farm. It was a rural catastrophe, chronicled in my first book, The Killing of the Countryside, which won the 1997 Natural World Book Prize.
In the mid 1980s I joined the script-writing team of the long-running radio series The Archers. In more than thirty years on the show I wrote over 600 episodes. I also devised around 1500 countryside storylines. More recently I’ve turned to stage writing – mostly plays with rural themes. They include No Finer Life, the story of wartime farming author George Henderson, told through the eyes of the young Land Army girl who goes to work for him; and, more recently, The Shearing Gang, the story of young people from a rural community in crisis.
I’ve also moved into film production. Watch my films on sustainable farming at pasturepromise.tv I’m co-founder of the country’s leading conference on low-input, ecological agriculture – the Oxford Real Farming Conference. Inspired by the brilliant farmers pioneering climate-friendly farming, our aim here at Land Alive is to end the disaster of factory farming and help put farming back on track. The track that is forever.